Do you have dry, sensitive or irritated skin?Ordo you know that feeling of your skin feeling a bit tight when you step out of the bath? You’re not alone. The cause may lie in something as simple as your bath, washing your hands, cleansing your face or using hand sanitiser. Water throws your skin’s pH balance off kilter, leaving it vulnerable to dryness, irritation and itching.
HERO is a clear, serum-like liquid that stabilises the pH level. When the pH level is balanced, your skin is balanced.
HERO is your step 0:Useas the first product after a bath, washing your hands or cleansing your face, and as needed throughout the day.
Daily use will effectively help prevent moisture loss, skin sensitivity, dryness and damage from environmental factors, whilst HERO strengthens the skin’s natural ability to renew and regenerate. HERO helps create the best conditions for the skin’s healing process on the body, face and scalp.
One HERO fits all– for the whole family.
Award-winning consumer favourite
Since its launch, HERO has proven its worth by winning numerous awards from some of Denmark’s and Europe’s leading critics: these include a Beautyspace Award, a Danish Beauty Award, a Dutch Beauty Award, two awards from the Global Green Beauty Awards and the Beauty Shortlist, several of which recognise the best, most natural and most innovative skincare product.
Findings based on a questionnaire surveyofwomen aged 25–60,with approximately 200 responses collected in August 2022, show that88% say HERO alleviates dry skin, 88% say that HERO moisturises the skin, 75% use HERO once or more a day, and 95% of women with problem-free skin say thatHERO alleviates dryness, whilst 89%of women with dry skin say that HEROalleviates dryness.
Why is the skin’s pH level important?
The skin’s pH level is essential for the skin to remain healthy. When the pH level is slightly acidic, around 5, the skin is in balance. When the skin comes into contact with water, soap, cleaning products, hand sanitiser, etc., the pH level shifts towards the alkaline side.
On the very surface of the skin lies an ultra-thin, protective layer called the acid mantle – this is the skin’s immune defence. The acid mantle protects the skin against irritation and drying out. And as the name suggests, the acid mantle is naturally acidic. So, when the acid mantle is shifted towards an alkaline state by water or other factors, it becomes unbalanced.
HERO restores the skin’s pH to its optimal level of around 5 when it has shifted towards an alkaline state. In this way, the acid mantle is restored and the skin is brought back into balance.
Would you like to know more about the skin’s pH level? Then read the article‘The Skin’s pH – Skin in Balance’
Developed on a scientific basis
Scientific studies documenting the skin’s essential need for a stable pH level also form the basis for product development: these include, amongst others, dry skin, dermatologically challenged skin such as psoriasis, eczema, rosacea, etc., and also the need for a stable pH level during wound healing.You can read about this here.